vietnam

Marketing Lessons from Ba Na Hills and the Famous Golden Bridge

I'm a dreamer. I have to dream and reach for the stars, and if I miss a star then I grab a handful of clouds - Mike Tyson Ba Na Hills is the dream of Sun Group, one of the largest developers throughout Vietnam. Building off of the legacy of the early 1900's when the French settled in Vietnam, the mountain park located near Da Nang in Central Vietnam's mountains captures the rich history of the region...

Speaking at Vietnam-Korea Design Center

Invited to speak at the Vietnam-Korea Design Center, my talk focused on how brands in Asia can differentiate themselves in the marketplace and ways to grow sales in America. To see my presentation, please CLICK HERE. After my talk, I consulted brands during the business matchmaking session. A lot of advice was given on how to define your brand to drive a following instead of selling a commodity. I...

Vietnam Food Forum Highlights

I was invited to speak at the 2019 Vietnam Food Forum in Ho Chi Minh City, Vietnam at the request of VIETRADE. My presentation covered: US food trends, legacy brands, emerging brands, disruptive brands, generational preferences, labeling, food as medicine, plant based diets, and how technology impacts the sale of products from Amazon to peer-rated food offerings on sites like UberEats or Grab in...

Why Companies Need to Emphasize Personal Development

Last year was a year that shined a light on prominent and important topics, from Starbucks closing its stores to conduct bias training to wide-spread #MeToo scandals across industries rocking the airwaves. Despite the billions of dollars companies spend on professional development training, it seems that these issues keep reappearing with no end in sight. Don't you think it's time to ask ourselves...

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