strategy

Should I Start A Business?

Millions of people are entrepreneurs, and millions are getting their side-hustle on everyday. At some point comes the important question in one's life… Should I Start A Business? In this video I discuss what you should consider before starting a business so you are not like the millions of businesses out there that fail within the 5 year mark. I talk about the importance of due diligence,...

How To Create Powerful Partnerships

“If you want to go quickly, go alone. If you want to go far, go together.” ~African proverb Partnerships move mountains. Through leading business development efforts in-house and as a consultant, one of the things that I'm always on the lookout for are powerful partnerships. Whether you're working for a major brand or running a community based organization, there is power in partnerships. Just like...

Social Media Management Tools

Leveraging social media management tools can help you deliver a consistent message across social media channels and save you a ton of time! A lot of people ask me, "Drew, how do you post all the time on social media?" The truth is, I don't! I use a social media management tool to publish my posts at scheduled times and on different social media sites. One of my favorite tools is Hootsuite because it...

Practical Advice to Help Small Business Owners Thrive

Small businesses across the world keep our economies going as they support jobs, professional development, and local needs. From your quaint neighborhood coffee shop to after-school tutoring programs, small business ownership comes in numerous forms, industries, and sizes. According to research, small businesses present pathways to entrepreneurship and independence, yet, at the same time, 50% of small...

What’s Your Company’s Year-End Headline? A Storytelling Strategy to Drive Engagement

Headlines make and break people every second in today’s digital era. If you’re at the older end of the millennial bracket like me, you may remember going outside to pick up the newspaper for your parents, and if you’re older than me, you might even recall the era of newsboys yelling, “Extra, extra, read all about it!” Emblazoned on that printed newspaper was a bold headline that spurred raucous...

10 Minutes With CEO Dominic Barton, McKinsey & Co.

I had the distinct honor and privilege to speak 1:1 with Dominic Barton, CEO of McKinsey & Co. during my executive-MBA program at Saint Mary's College. Here are some key takeaways from the leader in business strategy: Leadership “I wish I knew this earlier in life. You need to have the ability to compartmentalize things and focus on the conversation you are having.” i.e. build six...

The Profit in Non-Profits: Re-Thinking Your Value

There are numerous definitions for the word, profit. Profit, simply put, is a valuable return. As a non-profit leader and consultant to numerous 501c(3) and (6) organizations, I've heard countless reasons to support poor leadership and lack of vision under the guise of, "we're just a non-profit." Lesson #1: Non-profit status is a tax status, not a reason to run a poor company or defend lack of adequate...

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