owner

Small businesses across the world keep our economies going as they support jobs, professional development, and local needs. From your quaint neighborhood coffee shop to after-school tutoring programs, small business ownership comes in numerous forms, industries, and sizes. According to research, small businesses present pathways to entrepreneurship and independence, yet, at the same time, 50% of small...

Social media is a powerful way for business owners to generate brand awareness in order to capture new leads, customers, and referrals. Social media is a key piece to every brand, be it a personal brand, legacy brand, or disruptive brand. Knowing what social media platforms are out there and how to use them is key to one's business strategy. If you're looking to grow your business, the following pros and...