nonprofit

What’s Your Company’s Year-End Headline? A Storytelling Strategy to Drive Engagement

Headlines make and break people every second in today’s digital era. If you’re at the older end of the millennial bracket like me, you may remember going outside to pick up the newspaper for your parents, and if you’re older than me, you might even recall the era of newsboys yelling, “Extra, extra, read all about it!” Emblazoned on that printed newspaper was a bold headline that spurred raucous...

The Profit in Non-Profits: Re-Thinking Your Value

There are numerous definitions for the word, profit. Profit, simply put, is a valuable return. As a non-profit leader and consultant to numerous 501c(3) and (6) organizations, I've heard countless reasons to support poor leadership and lack of vision under the guise of, "we're just a non-profit." Lesson #1: Non-profit status is a tax status, not a reason to run a poor company or defend lack of adequate...

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