marketing

Hotels welcome travelers across all continents and budgets accounting for a $600 billion industry. Massive hotel development, especially in Asia, is also creating the opportunity to re-define lodging standards and the overall guest experience leveraging fully integrated smart technology that integrates with building systems in the design phase. As the next-generation of business travelers and tourists...

Invited to speak at the Vietnam-Korea Design Center, my talk focused on how brands in Asia can differentiate themselves in the marketplace and ways to grow sales in America. To see my presentation, please CLICK HERE. After my talk, I consulted brands during the business matchmaking session. A lot of advice was given on how to define your brand to drive a following instead of selling a commodity. I...

Small businesses across the world keep our economies going as they support jobs, professional development, and local needs. From your quaint neighborhood coffee shop to after-school tutoring programs, small business ownership comes in numerous forms, industries, and sizes. According to research, small businesses present pathways to entrepreneurship and independence, yet, at the same time, 50% of small...

Social media is a powerful way for business owners to generate brand awareness in order to capture new leads, customers, and referrals. Social media is a key piece to every brand, be it a personal brand, legacy brand, or disruptive brand. Knowing what social media platforms are out there and how to use them is key to one's business strategy. If you're looking to grow your business, the following pros and...

Headlines make and break people every second in today’s digital era. If you’re at the older end of the millennial bracket like me, you may remember going outside to pick up the newspaper for your parents, and if you’re older than me, you might even recall the era of newsboys yelling, “Extra, extra, read all about it!” Emblazoned on that printed newspaper was a bold headline that spurred raucous...

Retail environments are challenging, fast... One thing is for sure, your business needs to know a thing or two about technology today and how to leverage social media platforms. "In youth we learn; in age we understand." Marie von Ebner-Eschenbach I love working with interns and recent college graduates because they're the future. While I might know a thing or two on how to partner, manage, lead,...