marketing

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Are you a new realtor or top producing realtor? If you are, then personal branding is a must for your business in a crowded market. In this real estate workshop presented at Sequoia Real Estate's 2021 REFOCUS Summit, I share actionable things you can do to grow your real estate business, reputation, and sales through the power of personal branding. Whether you are a realtor working independently or a...

Want to know what to say, what not to say, and how to get your message out there in today's media environment? On this episode of the Drew Aversa Show, I interview Fortune 500 communications expert Patty Deutsche. Patty is a recognized Bay Area communications expert with more than 30 years of experience. Her career began in politics, as a political appointee in the Reagan Administration and, subsequently,...

   2020 I wrote and published my first book. I have to admit, I was nervous hitting the final button putting everything out there. After a few days, I kept checking my rankings on Amazon and was blown away when I hit the Top 100 new releases. Launching my first book took time and a lot of research in the how-to execute the final product that is Grow It Now! The Business Leader's Handbook to...

It's no secret that recessions are an inevitable aspect of the economy. Those periods of temporary economic declines can significantly impact just about every industry, and that also includes real estate businesses. With crazy stock market gains, record low interest rates, and uncertainty in the global economy resulting from the COVID-19 crisis, the real estate market is destined for a major correction if...

The power of belonging. 75% of Americans are active in one group or another, according to Pew Research Center. What this means is this, people are searching for belonging, acceptance, and a tribe to fit into. That's one of the key reasons why membership associations exist. What's a membership association?  A classic example of a membership association is the American Automobile Association (AAA) that...

Leveraging social media management tools can help you deliver a consistent message across social media channels and save you a ton of time! A lot of people ask me, "Drew, how do you post all the time on social media?" The truth is, I don't! I use a social media management tool to publish my posts at scheduled times and on different social media sites. One of my favorite tools is Hootsuite because it...

The real estate model is changing rapidly Traditionally companies spent a ton of money on physical real estate assets. Today, companies need to take massive action to evolve and survive post-COVID As with other events in history, the way we do business will be forever changed. Surveys make it clear. American workers are enjoying the numerous benefits of working from home, and projects are still being...

I'm a dreamer. I have to dream and reach for the stars, and if I miss a star then I grab a handful of clouds - Mike Tyson Ba Na Hills is the dream of Sun Group, one of the largest developers throughout Vietnam. Building off of the legacy of the early 1900's when the French settled in Vietnam, the mountain park located near Da Nang in Central Vietnam's mountains captures the rich history of the region...

Franchising presents people the opportunity to invest in business models from restaurants to shipping services and more. In 2017, there were 745,290 franchise establishments in the United States. While franchises make up large brands that people know, individual or multi-unit operators work hard as small business operators tied to a larger strategy. The following tips will help you decide if franchising is...