design

Have you heard the term UX or user interface, and still don’t really know what it means? Hi, I’m Drew Aversa, a business coach and marketing consultant. In this article I will teach you more about what user experience design is and why it matters for your business. Today, website traffic is a key factor in the success of any business. And while it’s a must to have a website, it’s even more...

Invited to speak at the Vietnam-Korea Design Center, my talk focused on how brands in Asia can differentiate themselves in the marketplace and ways to grow sales in America. To see my presentation, please CLICK HERE. After my talk, I consulted brands during the business matchmaking session. A lot of advice was given on how to define your brand to drive a following instead of selling a commodity. I...