communications

Want to know what to say, what not to say, and how to get your message out there in today's media environment? On this episode of the Drew Aversa Show, I interview Fortune 500 communications expert Patty Deutsche. Patty is a recognized Bay Area communications expert with more than 30 years of experience. Her career began in politics, as a political appointee in the Reagan Administration and, subsequently,...

Headlines make and break people every second in today’s digital era. If you’re at the older end of the millennial bracket like me, you may remember going outside to pick up the newspaper for your parents, and if you’re older than me, you might even recall the era of newsboys yelling, “Extra, extra, read all about it!” Emblazoned on that printed newspaper was a bold headline that spurred raucous...