communication

Corporate Communications Advice From A Fortune 500 Expert

Want to know what to say, what not to say, and how to get your message out there in today's media environment? On this episode of the Drew Aversa Show, I interview Fortune 500 communications expert Patty Deutsche. Patty is a recognized Bay Area communications expert with more than 30 years of experience. Her career began in politics, as a political appointee in the Reagan Administration and, subsequently,...

How To Have Tough Conversations When There Are Opposing Views

How to Have Tough Conversations when There are Opposing Views Let’s start this article about tough topics and communication with a real-life story. Back in the early 1900s, Aldi was known as a small family grocery store based in Germany. After Theodor and Karl Albrecht inherited the business when their father passed, they expanded it into a chain of hundreds of grocery stores all across the country. But...

How To Communicate Effectively Across Cultures

I had the pleasure of interviewing one my favorite professors Dr. David Victor. Listen to our conversation as we discuss communicating across cultures, unconscious bias, how to live overseas as an expat, and the mindset needed to enjoy our differences. Dr. Victor also shares his LESCANT model of communication that looks at ✔ Language ✔ Environment ✔ Social Organization ✔ Context ✔...

Understanding Cultural Differences for Today’s Business Leaders

Understanding cultural differences is an essential leadership skill in today's business environment. Whether you're an executive traveling overseas to negotiate a deal, an expat managing a footwear brand's supply chain in a foreign country, or a team member working in an organization that fosters diversity, equity, and inclusion, it's time to up your knowledge and understanding of cultural differences....

How You Can Become a Better Listener

Evolving as a leader does not come without learning. Every leader I interview, I ask "tell me your top pieces of advice that you wish you had known earlier in your leadership journey." While each leader has unique offerings, learning how to listen has been a consistent theme across leaders and industries. Provided below are three tips to help you become a better listener and leader. Tip 1. Don't Talk -...

I Don’t Care If You’re Busy, I Care About You

Technology has revolutionized most things, except the art of authentic communication. Have we lost our desire to have deep, meaningful conversations to favor superficial emojis as everyone works with a sense of urgency? Each generation has struggled to communicate while finding meaning, purpose, and economic stability throughout human existence. As a trusted millennial executive who has worked with top...

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