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Do you want to get more website traffic? Hi, I’m Drew Aversa, a leading business coach and marketing consultant. In this article I will teach you more about what website traffic is and why it matters for your business. We all know that website traffic is a key factor in the success of any business. In this blog post, I will share some tips on how to increase your website traffic and make it easier for...

The real estate model is changing rapidly Traditionally companies spent a ton of money on physical real estate assets. Today, companies need to take massive action to evolve and survive post-COVID As with other events in history, the way we do business will be forever changed. Surveys make it clear. American workers are enjoying the numerous benefits of working from home, and projects are still being...

I'm a dreamer. I have to dream and reach for the stars, and if I miss a star then I grab a handful of clouds - Mike Tyson Ba Na Hills is the dream of Sun Group, one of the largest developers throughout Vietnam. Building off of the legacy of the early 1900's when the French settled in Vietnam, the mountain park located near Da Nang in Central Vietnam's mountains captures the rich history of the region...

Invited to speak at the Vietnam-Korea Design Center, my talk focused on how brands in Asia can differentiate themselves in the marketplace and ways to grow sales in America. To see my presentation, please CLICK HERE. After my talk, I consulted brands during the business matchmaking session. A lot of advice was given on how to define your brand to drive a following instead of selling a commodity. I...

Retail environments are challenging, fast... One thing is for sure, your business needs to know a thing or two about technology today and how to leverage social media platforms. "In youth we learn; in age we understand." Marie von Ebner-Eschenbach I love working with interns and recent college graduates because they're the future. While I might know a thing or two on how to partner, manage, lead,...

According to a Buffalo State public relations course, there are 6 characteristics of a Goal Statement in any effective public relations campaign. Goals can be: 1.      Rooted in organization’s mission and vision of success 2.      General and...