On the latest episode on the Drew Aversa Show, I interview former NFL athlete turned motivational speaker and coach Anthony Trucks on how to transition successfully.
Anthony Trucks shares his journey starting in the foster system as a young child, highlighting the fact that over 70% of children raised in this system end up in jail or prison at some point in their life.
Horrible at football, Anthony Trucks committed to being the best and sticking with it. His commitment paid off as he went on to play in the NFL.
After his time was up in the NFL, Anthony shares his challenges transitioning from the life of a professional athlete to where he is today.
As he put it, NFL stands for “not for long.” Like many people, Anthony struggled in his initial transition until he promised his dying family member that he would “love in the world as you loved me and figure my life out.”
We also highlighted the need for companies and large organizations to have transition programs in place to help people navigate the challenges that come from identity loss, and how to find worth in the world when everything we put our worth into is gone when our job or career is over.
This is a powerful conversation for anyone who is feeling stuck, lost, scared, or uncertain about where they are in life on the journey through transition.
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AUDIO TRANSCRIPTION
Note: This podcast was transcribed to make it more accessible. Since we use a transcription program we cannot guarantee that the text is 100% accurate so please refer to the audio version for the full conversation and context.
Drew Aversa: Welcome to another episode of the Drew Aversa show today. I have my guest Anthony Trucks, former NFL player superstar, motivational speaker Anthony. Welcome to the show.
Anthony Trucks: Thank you for having me. I feel very welcome. Now, I’m all super. I’m welcomed, man. Let’s do this.
Drew Aversa: Let’s do it. We’re talking about your love of green tea.
Anthony Trucks: Yes, right now I think the thing for me is the taste of coffee, man. It’s kind of gross not gonna like I don’t like coffee. I’m not saying anybody shouldn’t drink coffee but I just don’t like the taste of coffee so I’ve never had a cup but I do drink green tea often. Hopefully, it’s good. I think it’s good for your body.
Drew Aversa: Yeah, where did your love of green tea come from?
Anthony Trucks: Uhm. I think was years ago, maybe four or five years ago. I wanted something that would get me kind of like start in the morning but I wasn’t a coffee guy and I didn’t really need the caffeine. I’d honestly never even drank green tea four years ago and then somebody introduced me to this tea spot in Santa Cruz, California and it was like they do this thing where it’s like a digital detox to go in. They have to bathe the Buddha and this is the weird thing. It’s like a whole ritual to drink the tea and I was like: Oh, it’s kind of cool. So I’m looking at some tea and then I started looking at the teas and my mother-in-law got me this stuff called Gemmica tea from a place called the tea spot and ever since then I mash tea all day long. I would prefer tea over regular cold water. In the summertime, I’ll drink it. I’ll be sweating like you know you get those beads of sweat that go down the middle of your chest 100%. I guess those.
Drew Aversa: So I love the tea conversation, obviously traveling the world things like that. And today, we’re not going to talk about tea for everybody. We’re going to talk about transition finding your identity which you do a lot of talking about. So, I just love for you to share your story. You have a powerful story of transformation. I’ve been through it. You’ve been through it. We’ve been through it. And the people listening you’ve been through it too. So, sometimes transformation can be successful. Other times it’s scary. It’s sticky icky and a horrible place to be in your line. We saw the NFL athlete. The other day that passed away. Unfortunately, we’ve seen different things through my field and first responders with veterans, and the transition could be very stressful. So I would just love to hear your journey and then what are those things that allowed you to transition successfully into? What you’re doing today helping other people transition?
Anthony Trucks: My transition started as a kid man so I could go back to 1986. I was giving away into foster care so I started the first transition from, you know, being in a home to that my family to new houses and I don’t know the houses. So, there’s that first part of it and then for a lot of years, man, I dealt with a lot of weirds like abuse and just weird awkward things that just some people aren’t that good at people, you know, six years old I ended up in the family. That’s my family to this day. The interesting thing is I’m the only black person in all like family and so for a lot of years in that environment. Eight years before I got adopted just a lot of ups and downs, back and forth, a lot of instability, really poor growing up and so yeah, man, for a lot of years, I was not in a good internal space. It just kind of sucked and so we get there. All of us in society at some point get to a place where we don’t feel like we belong or don’t feel like. It’s all going up and up it just kind of sucks just funky, you know, life gets funky and that started for me that way.
14, I finally got adopted. I was able to be part of this family that I’ve been in foster care for so long but now it’s my home and I got to play football. I got to go hit people and not get in trouble so I got to experience. This different thing of where I felt for the first time self-worth. The moment you get a taste of that. I don’t care what you’re doing the moment that you get a taste of self-worth. You have this completely different feeling of what your life can be. You’re like: Oh, wait, I could feel good about stuff like and you know, I don’t care what age it happens but for me as a foster kid that wasn’t our norm and we got to this point where I played football. I got to matter a little bit but here’s the crazy thing, I sucked at it like I was really bad. I wasn’t good.
People assumed like as I played in the NFL that I must have been good the moment I started. Nope, I was bad and I started way later than everybody else so by the time, I got to this point at 14 years old. I was I’ve kind of gone through these ups and these downs and it just was weird Then I finally got to this moment of trying this thing I loved. I wasn’t very good at it and I decided: Well, I don’t want to do that anymore because when you all do that right whenever you have an experience. You’re like: Ah, I’m doing this thing and I’m not good at it. I am met with the emotion of not being good and I don’t like that emotion. None of us do, right? Just like: Oh, it’s an icky kind of, right?
So, I find ways to make good excuses and not do it anymore and so I just laid out of it and a couple of years like you know, a couple of years, a year of doing that and really feeling crappy. I remember I had this moment where I was like I had this girl, make a statement, I was listening to talking to some other girl. I got to hear something that was really unique and what it was my excuse out loud. She stated that the reason she was so bad was that she was in foster care and like oh, I never want to hear that come out of my mouth. The crazy thing was that, was the excuse I was giving myself where I was giving up on this thing and it unsettled me.
I was like there’s no way I can live my life and end up being this guy later on that like it’s because of something I had no control over and reality was I didn’t even know back then but if you look at our prison system in America 75% of the inmates are former foster kids less than you know, I think less than 1% of foster kids graduate from college and like half the homeless population are foster kids, a former foster kid so like we’re not. My mom gave me away. I was set into some really bad statistical directions and I just decided. I’m gonna be great. It’s the biggest first transition, the first pivot’s like hey, drama can be great. I don’t know what it looks like but I’m gonna be great. All I knew football and getting girl’s phone numbers but you know anyways. So, get to this point where you’re like…
Drew Aversa: you’re probably better at both than I was at that age. I stopped football. I ended up showing horses. I’ll never forget there.
Anthony Trucks: You go?
Drew Aversa: Yes.
Anthony Trucks: I wasn’t good with the ladies back then in the beginning, I was just cute. The girls liked that was cute but I wasn’t like a lady. I’ve never been done. I’ve never been good at that. There’re times later in my life, I had an opportunity to be a ladies’ man and I was a horrible ladies’ man because I felt bad. I was like I don’t want this girl to feel bad because I’m talking to somebody else.
So anyways, different conversation for a different time, built differently that way but then I get to this moment where I finally go and like decide to be great and I put in all this work dude. The first part of any kind of transition is putting in work to be successful before you know you’ll be successful like that’s the first stage and most people are not willing to commit at that level and so for me, somehow or some way I just committed at that level and next you know I came back the next year, Drew, I was an animal dog, like I was a monster and I wasn’t big. I was still a skinny little frail black kid, like I could like inhale my ribs and my fingers under my ribs, you know like I was a skinny little dude but man, I had this different edge that I had earned in the dark that no one at all was allowed to take from me. You couldn’t like the ball in the air like that was my ball. I do better not even consider that being your ball to touch if you’re coming to tackle me. What kind of crazy person do you think you are? You think you have the right to tackle me like there’s a different kind of energy that came out of me and what ended up happening is?
We got to this level this moment internally where I had a different sense of self. I’d made not just a transition or pivot in my physical ability but I’d made this internal transition with who I was and I tell people: This is a statement that I love and I hope people write this down: What you create, creates you
Drew Aversa: What you create, creates you.
Anthony Trucks: Now, at the time, I was creating a faster football body, a stronger body, a more skilled body. I was creating this right but the creation process, is long and it’s arduous and it’s difficult and when you come out the back into that you’re not the same person. You’ve created this thing but you’ve created the confidence and sense of self for you so you aren’t, you can never go back to being the same person so I don’t care if it’s like I created a great marriage. I created a great body. I created a great business. You’re not the person that you were before who just happens to have this. You’re not that person now, right?
So the idea that settled in that level was a vastly different one and I had the sense of self that was way more powerful, way more driven and it turned into something where that was capable of far more than what made sense and that turned into a college football scholarship, going to college, having my son, my first son at 18 years, 19 years old in college than from there progressing to get an opportunity to play in the NFL and like meeting my real dad in college like a whole bunch of craziness and then I had my biggest, we’ll call it transition.
When I left the NFL because I went into the NFL, three years later I tear my shoulder. NFL stands for not for long, you get in getting hurt you get out man and I’m in there and I come home and I lose myself because I was Anthony, the football guy since I was a foster kid, I was Anthony the football guy, you know, and so now that guy doesn’t exist anymore then who in the world am I? Where do I fit?
When you lose something, you’ve worked so hard for like you lose yourself and I lost myself, big time and I ended up like marriage fell apart. We had two more kids twins and I was a bad dad. I wasn’t present. I was at work all day long and just it all fell apart and then I got that this moment was like a really bad transition. I just kind of like it all just went tanking down. I was at one point owned a gym that was like a 9,000 square foot gym and lived in a 500 square foot studio apartment behind one of my trainer girlfriend’s house, like one of my staff is a girlfriend, you know like this is dude and my kid slept on an air mattress it was a really funky time.
And then after years of figuring things out and making my own shifts which is what I teach people now: The process that I went through went from this where I was at one point borrowing money from my ex-wife. I was broke, living in a funky spot to where a year like after some really crazy stuff like I ended up bringing like $400,000 ended up, you know, figuring out who I was as a human.
My mom, unfortunately, passed away and it was a catalyst to become a better guy again because I made two promises to her when she was about to pass because she had been diagnosed with MS. So, 17 years later, she’s losing this battle. I make two promises. One is I’m gonna figure my life out, two when I do, I’m gonna love in the world. The way you loved on me because that’s what made me better so what I do to the world.
So, I started doing that and it turned into three years of divorced, getting remarried to my ex-wife, have an amazing marriage now. I’m in great shape. I have happy kids. They got a present from their father. I got a great business and so I made good on promise one and now I’m in this realm of loving the journey of making good on promise two.
So now, I go back and teach other people how to make these transitions, these shifts by going into the depth of addressing the thing nobody dresses. We all address the symptoms, you know, I lack productivity. I like motivation. I don’t have a clear picture. These are the symptoms of a deeper underlying problem and no one addresses the problem so symptoms keep arising and if you do deal with the symptom like you could be sick right but you may take some medication that helps your nose stop running but it’s still going to stop running when the medication runs out like you haven’t addressed the sickness and so when you address the sickness, it changes stuff and that underlying aspect a core root problem for a lot of us.
It’s our identity. It’s not mindset different like identity is, it’s who you are when you aren’t thinking about who you are. It’s the filter you have in the world. It’s your predisposition. It’s how you handle things so when I go and I help people take a look at how that was programmed and who you are and I start looking at other parts.
It allows you to start making shifts. I call it a rhythm reset. You think about, you know, the simplest way to look at it metaphorically. It’s like a human rhythm. You got your own song, your own tune, same instruments everybody else thought but you’re out your rhythms, out of whack.
Some people you look at their lives and go, man, they’re making money. They’re happy. They’re in shape. How are they doing it? Well, I got the same amount of instruments if not more instruments. I got health, I got wealth. I got relationships. I got to deal with it. I got hobbies. I got friends but my rhythm looks easy to me like people look at me and go. How do you do it like it looks easy? I’m like it is. I’m in rhythm and my beats per minute or it’s super high so not only am I in good rhythm, I can do, I can be at a higher tempo than you so when I come in and work with people, I’m like look you got the same stuff. You’re too heaven on the baseline of your health. You’re trying to be six-pack abs, your wife has no husband, you know, or you’re too much on the trumpets in your career. You’re giving a lot to your career nothing else so it’s all out of whack and yes you may try to do other things but then it all it’s out of whack and then the rhythm’s off and if you do have a rhythm, it’s not a progressive rhythm. It’s just so regular. That’s boring doesn’t excite you. You’re never going to have big dreams occur yet to what’s called a progressive rhythm but it has to go up when you get to that level of it, going up it’s like boom.
Now all of a sudden success becomes second nature, it’s like normal to have because if you think about it, some people were talking about their rhythm, bro. It’s just like Midas touch anything. They touched it turns to gold so for me like that’s my story. That’s kind of what I do and there’s a whole lot in it there’s way more than just that my man but hopefully I kind of cover some bases.
Drew Aversa: No, it’s powerful and I can totally relate to you. I say, you know when I was a firefighter and I lost my career in the fire service, you know, after 10 years and being in public safety. I actually had the pain management doctor for the raiders and he told: Drew, your career is done. This is going to be the hardest thing that you’re going to have to figure out. He said, you know, some guys get to play a year like you said what’d you say about the NFL.
Anthony Trucks: Not for long.
Drew Aversa: It’s not for long right and he said you know, some guys get to play for a year, other guys the first day, they’re on the field, their career is over, you know, tear something and for you, you’ve got 10 years and that was the hardest thing. He said: Look, I can’t help you figure out who you are. That’s the hardest thing because you get labeled with firefighters right?
I would always say in the public outside of being a celebrity or professional athlete being a firefighter is pretty up there. It’s one of the top respected professions from Forbes and everybody introduces you all the time. Hey, you know, this is the firefighter Drew, the firefighter probably saying with you Anthony, Anthony the NFL athlete. So how did you go about taking the label off and being who you are?
Anthony Trucks: Uh, you just be who you are. That’s the thing though that I think a lot of people assume that you have to take something off you don’t. It’s still part of me. Football is always going to be part of who I was. It’s kind of the thing that I think we’ve failed to comprehend is like that you wanna run from one party and I did it for a while when I got to this. In this coaching teaching space, I was like I want no one to really look at me as a football guy and the fitness thing and I realized like no but that’s the stuff that I did that gives me credibility and strength right. There is something within that I don’t throw all of it away, just add more, add more whatever I want on top of the cool stuff. I’ve already got it in place and now they get to see all of it. It’s not a matter of removing the label. I think it’s just making sure that another label you put on is clear.
Drew Aversa: I like it and then as far as transitioning, you know, one thing in public safety at least or corporate different things. There aren’t a lot of transition programs out there yet, you know, things are starting to come to light but when you went through your transition in the NFL did you have a transition program was there something officially in place?
Anthony Trucks: Yeah, it was called uh figure this damn thing out right now. I mean we don’t give us anything. They just say here: you don’t have a job anymore, go home. It’s like: Oh, ok. And then you go home and then you’re like what do I do, I don’t know and you break your life dude. We all come home. We try to figure out how to of worth to the world without the thing that we put so much worth into. We gave everything to the game and then the game at one point spit us out and then you get home and you’re like well, I felt confident because I knew I had like a football team. I was on and a helmet that I got to wear right and now it’s like everybody else.
The first thought is like: I’m like everybody else and the ego rears up and it goes everybody else they’re not as good as you. So now you’re not good and you suck. Oh man, and I guess trickle down and then after years, you start realizing like: Oh well, football’s just one thing you can do. There are a whole lot more sports are one thing and now my life right like I look at that part of my career like it’s such a blip in the radar.
It wasn’t even the full expression of my best abilities as a human. It was just something I did at the time. I loved and gave me self-worth but, in the beginning, I lost it and this happens. It’s not just for athletes right so you could be a mom that sent a kid off to college. You could be a dad who you know or a mom that got divorced. Anytime, you’ve lost something. You’ve invested a lot of time and energy into, you lose a piece of yourself and for me, that happened with football and I thought I was football.
This is the kind of thing I tell people. It gets to this point where we kind of like the fruit of my labor was football right this was the fruit. If you think about the actual fruit, it’s what it was and the fruit fell off the tree, the football it fell off the tree, man and just like any kind of fruit, it falls off. It’s not rotten right now. It’s just there. It can last for a little bit right.
The farmer can come to pick it up. It can take it over to the supermarket. I can pick it from the supermarket, take it to my house. It’ll last for a little bit on the counter but after a while gets those spots and after a while, it’s done. It’s brown like it’s done. It’s rotted and that’s how I felt inside and we all feel that way when that thing is gone. Something happens faster than others right and for me, it happened quickly and it happened bad and I started losing sight of everything and then it took me years and I’m not kidding years.
Drew, to get the point of realization which was I have never and we have never ever been the fruit. We have always been the tree. The thing that we created, was created because of trees. Who I was? How I operated my sense of self, my rhythm? It created that fruit and what happened was when I lost sight of that fruit and the rest of the tree? What happened is I saw one piece of fruit, I lost sight of the tree and the roots, the environment was in the nutrients, the rest of the fruits so yeah, the marriage fell apart, health fell apart. Everything fell apart because of one fruit I was focused on.
I lost sight of taking care of the tree and when I went back and when people go back and start tending to the tree, you start realizing a couple of things are important. One is the environment that it’s in. If the tree is in a desert, it’s tough to live there, right. If you’re in a barren environment that gives you no nutrients, you can’t survive. The tree won’t get nutrients there but if you put that tree in good soil now, it can on top of that. If it has great roots that are deep and strong and for me, it’s that we have in our coaching: its faith family, healthy friends, and emotion.
When that’s rooted deeply, well now, if any storms come along, the storms of life that hit, you can withstand them because you got good roots and not only that now, you have good roots you can absorb more from the environment and create great fruits, career education, escape lift and purpose like it’s more of like what are you? what are you doing in this world?
That you’re creating greatness from, it’s the other fruits and for me, I went back and did this and I created more and more abundant fruit than I ever had with football and so like when you said the label thing it’s like I didn’t remove the label like I didn’t take it off. I realized that it was one of many labels on this human, that is me and I just went back and took care of the tree.
Drew Aversa: It’s a beautiful man. I love it and how has your faith played a role in your journey with identity because I know that’s one thing too that I’ve seen you talk about on social media different things.
Anthony Trucks: Faith’s been a huge piece. It was funny. When I was 18 years old, I went on this trip to Washington state, I was getting recruited by colleges. It was fun like I hadn’t had a really big faith base. It was like this thing where like we went to church on Easter and Christmas that was the extent of our faith and so I remember I took a trip and I had my high school suite. I was dating this girl and I got a weird connection to women like I don’t I’m faithful because I’m locked in and I went up to Washington state, had this guy show me around and go to this party right because they want to recruit me and to make you feel all good.
So, they take me this place and they go in this back room and it’s like the back of the house and he goes pick one and along the wall a bunch of different girls, kind of stand there hanging out. It’s like we pick one and all of a sudden, this guy comes on the left, named Chris, heard he says: Hey, I want to go out and take a look at the stadium like he just randomly was there. he’s a good guy, good Christian didn’t belong at this party. I’m like: oh, I know what he’s doing there, takes me to the stadium and we go and go to the top of the stadium.
There’s snow up there and everything and he sits down and he says: how’s your walk with faith? It’s a weird question to ask. I don’t only have one. He goes well. You’re about to go into this world. We’re gonna have a lot of freedom and you have a lot of different things if you have no anchorman. You might get thrown about you know, you might want to get a base. I was like okay.
I’ll think about it so I fly home. I land. I get to this car. Um, it’s like a burgundy van and it’s like this guy that has as you know, olive skin, dark hair to his shoulders, he looks like Jesus and I’m kidding you not. It sounds good for the story but I tell you this is legitimately the truth man and I get in the car and he drives we’re driving away from the first question he asked me this is a taxi driver who didn’t even speak before he had my name on a little thing and he says: Are you saved? The first question, yes, and I’m like: Bro, how did that I said? I just got back from this trip and I had the same question. He goes well, you mind if I give you my testimony from the airport to my house, 18 years old to my he just preaches and shares his whole thing.
He says: Do you mind if I stop this van and pull it over on the side here and pray and you can accept Christ in your life? It’s like: Nah, man, let’s do it and I accepted Christ in my life like 18 years old the side of a street about a block from my house from some random guy in a burgundy van that probably could have killed me but it was all good man and that was kind of the big intro and so since then there’s always been this kind of ebb and flow relationship where it’s obviously hard to always be dialed in right, I’ve definitely had years where I just wasn’t in great communication with my savior.
But for the most part, there’s been this base foundation to my humanity that’s always given me a north star when I needed it right. Whatever, whenever I have my dark times, I don’t know what’s going on like I can lean back into Christ. Uh more than I have, you know, it’s just I’m not always just kind of like whenever you’re there when I’m there when I need you like I’m there and we have a good relationship but at the same time there are times that I do lean heavier right and it’s those times he’s always delivered, always.
There are so many situations and instances where like a gym business, for example. There have been at least six or seven times and I had that business, over like a 10-year period where I was. I had no idea how to pay rent or pay payroll and it was due in two days and if I didn’t make two thousand dollars the next day, I wouldn’t have to figure out something like selling something right.
Every single time, somebody came in and paid in full a couple of grand, I no idea what happened, Drew, I have no idea. I’m telling you: it didn’t make it, I didn’t try for it to happen but every time I was like a dire straight, people just showed up and there’s no way that happened without God, just I don’t see how that happens right the situations, the people I connect with how the world works for me now. There are just too many things that have happened that for me to sit back and say there’s not somebody looking out for me, you know, what I mean even the bad stuff how I come out of the bad stuff like the things that we have experiences like I see the connections of the reasons why they were there right.
For example, all the stuff that happened as a kid, I don’t like it but I appreciate it. I think that God gave me a whole lot of crazy as a kid and had me grow through it because he knew I could endure it somehow and then at a certain level with me later in life, I had a lot of success and it was a success at just the right amounts to where the what I do now, how I speak, how I talk, how I share.
There’s a certain level of empathy and connection that it can relate and it can connect but people wouldn’t listen if I hadn’t been on those pedestals, I wasn’t the guy that you know had played the NFL or been on American Ninja Warrior, you know, TV stuff and written but it would be cool, I’d be a guy talking but it’d be less of pay attention, it’d be less of a reason to pay attention like because it’s like: Oh, it’s to the guy talking so I feel like he gave me all those things but then also gave me the empathy, perspective, communication, ability to do what it is that I do so like when I talk like what I talk about here, like I genuinely at my core know that this is why I was put here like this is what I was supposed to end up doing and it may mean more from here at some point but at this moment in time, like I’m on the path, I feel like weirdly on the path and so God’s been a humongous piece of all that coming to fruition.
Drew Aversa: Love the testimony and we’re gonna wind things down for the audience and right now a lot of people are going through change. So what is your advice for the world listening right now? What are things people can do to bring some calm, some certainty, and feeling good about their identity in uncertain times
Anthony Trucks: Uh, you know, I think you got to be, uh, you got to be self-aware and you get you got to start taking action in directions that don’t feel comfortable man. So, I think what happened is sometimes, we are not aware of the situation at hand, we pity we feel bad, we complain we’re unhappy and we’re not aware of what’s going on around us sometimes.
So that lack of self-awareness makes us not take the right action. If we’re lacking the right actions, we’ll call it. So, what I look at is first things is like sitting back and take in the insight that you’ve been trying to keep away, your ego has been protecting you from. Your friends, colleagues, the family have been telling you certain things like listening to it. If they tell you for a reason, it may not be the greatest thing you want to hear but listen to it.
Secondly, now that you’ve heard this do something with it. Don’t sit there and just know it and do nothing. It makes no sense why would you endure a situation and complain about a situation. People that complain about a situation but know what the problem is and then I’ll sit with them and say: Ok. how long you know about this?
- Uh, about a year so then this whole entire year is your fault.
- What do you mean but this was going on?
- No, no, no, you knew about a year ago right?
- Did you change anything?
- No
- Well, then that’s your fault.
If you chose to do nothing with the information you had every moment after that. That’s on your shoulders and so if you’re sitting here and you know something’s off and you can understand that’s your issue to deal with and you don’t deal with it. There’s no one to blame but you. So do the work. It’s pretty straightforward and simple. I don’t have a magic pill for this. Do the work that you need to do and you know what that work is. You know it because it’s scary and it’s bothersome. It’s difficult but you know it’s the right work so go do that work and guess what it gets easier and the easier it gets the more opportunity. You have to be introduced to the problems that hold like the key to your success.
Drew Aversa: Anthony Trucks, thank you so much. Great having you on the show and Anthony, how can people get a hold of you? What do you offer with your coaching? Just let them know. How to reach out?
Anthony Trucks: Yeah if you go outside and you say Anthony Trucks 7 times, I’ll float above you and I’m just kidding. You know the best way to find me is Instagram. Go to Instagram or if you want, go to text: Anthony.com.You can text me and actually communicate with people back and forth there. The real way that I work with individuals, I help them reset that rhythm we get to the core root issue of what it is. Do we help restructure the entire way you’re looking at? How you’re living your life and we are really good at doing two things uniquely. We help people achieve and transform simultaneously. You cannot achieve something without having some kind of transformation to achieve it and you can’t transform without having achieved something that allows you to be like say: oh, I’m great, right?
So it’s a synergy and the way our system works, the method called the shift method is we take what’s called rhythm reset technology and we pull the layers back plan a lot and then push it all forward to a really specific thing you do every day without fail to reset the rhythm and achieve something while transforming and it gets you into a phenomenal rhythm. That’s progressive.
And for us, man, we take people that have you know they’ve been struggling for years to do one thing and we get it done in 30 days and it begins, it continues on right or people reset their entire relationships in 90 days and so people go from as their business goes from like 3,000/month to 100,000/month. It’s nothing that I’m teaching like a strategy for how to market it like that’s not it’s.
You already know the stuff, people we’re in an epidemic of self-esteem. We get a lot of things that are on the shelf in our house. We bought we feel good, we bought them didn’t open them up or use them then if we do consume them. There’s 10% of people do, it goes in the shelf of our mind but doesn’t go into the actual world and so I’m the guy that goes in and says let’s make you that 1-3% of people who put it into the world simply because you have the right rhythm in place.
Drew Aversa. Love it. Thank you so much for joining me today, Anthony.
Anthony Trucks: Yeah man, no problem.
