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Marketing Lessons from Ba Na Hills and the Famous Golden Bridge

I'm a dreamer. I have to dream and reach for the stars, and if I miss a star then I grab a handful of clouds - Mike Tyson Ba Na Hills is the dream of Sun Group, one of the largest developers throughout Vietnam. Building off of the legacy of the early 1900's when the French settled in Vietnam, the mountain park located near Da Nang in Central Vietnam's mountains captures the rich history of the region...

Is Franchising Right For You?

Franchising presents people the opportunity to invest in business models from restaurants to shipping services and more. In 2017, there were 745,290 franchise establishments in the United States. While franchises make up large brands that people know, individual or multi-unit operators work hard as small business operators tied to a larger strategy. The following tips will help you decide if franchising is...

Transforming Hotels Into Customized Experiences

Hotels welcome travelers across all continents and budgets accounting for a $600 billion industry. Massive hotel development, especially in Asia, is also creating the opportunity to re-define lodging standards and the overall guest experience leveraging fully integrated smart technology that integrates with building systems in the design phase. As the next-generation of business travelers and tourists...

Speaking at Vietnam-Korea Design Center

Invited to speak at the Vietnam-Korea Design Center, my talk focused on how brands in Asia can differentiate themselves in the marketplace and ways to grow sales in America. To see my presentation, please CLICK HERE. After my talk, I consulted brands during the business matchmaking session. A lot of advice was given on how to define your brand to drive a following instead of selling a commodity. I...

Vietnam Food Forum Highlights

I was invited to speak at the 2019 Vietnam Food Forum in Ho Chi Minh City, Vietnam at the request of VIETRADE. My presentation covered: US food trends, legacy brands, emerging brands, disruptive brands, generational preferences, labeling, food as medicine, plant based diets, and how technology impacts the sale of products from Amazon to peer-rated food offerings on sites like UberEats or Grab in...

Practical Advice to Help Small Business Owners Thrive

Small businesses across the world keep our economies going as they support jobs, professional development, and local needs. From your quaint neighborhood coffee shop to after-school tutoring programs, small business ownership comes in numerous forms, industries, and sizes. According to research, small businesses present pathways to entrepreneurship and independence, yet, at the same time, 50% of small...

Top 10 Management Tips from Firefighter to Fortune 500

Firefighters respond to unimaginable situations across the world every second. From heart attacks to rescuing window-washers off of 80 story buildings, firefighters know how to manage situations with precision, clarity, and team work to get the job done before the next 9-11 call is dispatched. The following management tips are derived through my life experience serving others from firefighter to Fortune...

Social Media Platform Pros and Cons for Business Owners

Social media is a powerful way for business owners to generate brand awareness in order to capture new leads, customers, and referrals. Social media is a key piece to every brand, be it a personal brand, legacy brand, or disruptive brand. Knowing what social media platforms are out there and how to use them is key to one's business strategy. If you're looking to grow your business, the following pros and...

Understanding Cultural Differences for Today’s Business Leaders

Understanding cultural differences is an essential leadership skill in today's business environment. Whether you're an executive traveling overseas to negotiate a deal, an expat managing a footwear brand's supply chain in a foreign country, or a team member working in an organization that fosters diversity, equity, and inclusion, it's time to up your knowledge and understanding of cultural differences....

Emergency Preparedness Tips for Business Leaders

Natural disasters and man-made decisions to curb them, have left millions in the dark as fires rage in California just a few weeks after a series of earthquakes rattled key economic centers in the state. Across the country, we also see issues with sea level rise, flooding, and severe weather storms. Globally, we witness severe weather incidents from typhoons in Japan to decreased crop yields from drought....

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