Blog

Why Goal Setting Is Important  Our business leaders set goals at the end of every year to roll into the new year with clear metrics of success. This is called strategic planning which includes goal planning. Goal planning outlines the resources needed, including time, money, personnel, and more to make them happen. Knowing this, we'll examine why people don't hit their goals and ways to make them...

On the latest episode of the Drew Aversa Show, I interview Bay Area clinical psychologist Jaseon Outlaw, PhD.Jaseon Outlaw is the founder of Journey of Life Psychological, Inc. in the San Francisco Bay Area.In this episode we talk about Jaseon’s journey earning his doctorate in clinical psychology to creating a practice to bring psychological care to the African American community that has been...

In this episode on the Drew Aversa Show, I interview Francheska Yamsuan, also known as Frankie, the founder of  COCONUT GIRL BRANDS. We discuss Frankie's journey as an entrepreneur, and how to get on Shark Tank where she successfully secured an initial investment to expand her brand. THE COCONUT GIRL BRAND STORY Like many successful entrepreneurs, Frankie Yamsuan dropped out of UCLA to focus on one...

The Top 5 Restaurant Industry Trends in 2021 Everyone has to eat. That’s why it’s no surprise that the restaurant industry is worth over $800 billion dollars! Despite the challenges restaurant owners are faced with throughout time, the restaurant industry overall, continues to grow. Although the restaurant industry continues to grow, it will always be faced with changes in consumer preferences that...

Want to know what to say, what not to say, and how to get your message out there in today's media environment? On this episode of the Drew Aversa Show, I interview Fortune 500 communications expert Patty Deutsche. Patty is a recognized Bay Area communications expert with more than 30 years of experience. Her career began in politics, as a political appointee in the Reagan Administration and, subsequently,...

Samuel Pepys (1633–1703) is the earliest diarist who is well known today; his diaries, preserved in Magdalene College, Cambridge, were first transcribed and published in 1825. Pepys was amongst the first who took the diary beyond mere business transaction notation, into the realm of the personal. Pepys' contemporary John Evelyn also kept a notable diary, and their works are among the most important...

What Is A Point Of Sale System? Definition: The point of sale or point of purchase is the time and place where a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer, and indicates the options for the customer to make payment. A Point of Sale System or POS system allows your business...

The Benefits of Executive Coaching  Executives are responsible for business results and desired outcomes developed by the senior leadership team. In simple terms, executives are responsible for executing the plan, roadmap, and strategy of an organization. While executing on plan might sound easy, anyone who has been in a leadership role knows that there are numerous challenges from: Internal...

Join me on this exclusive podcast episode where I interview Carrie Luxem who is the founder and CEO of Restaurant HR Group, Inc. and Carrie Luxem LLC.Carrie is laser-focused on her mission to create more restaurant and leadership success stories. She is the author of Restaurant Operator’s HR Playbook and will be publishing her second book (a soft skills playbook) in 2021.With a restaurant industry...

Dr. Dean Spitzer is widely acknowledged as one of the world’s leading authorities on performance measurement and management. His latest book "Transforming Performance Measurement" has been hailed as a 'breakthrough,' 'a masterpiece,' and 'the most important book ever written about performance measurement.'Dr. Spitzer’s advice and counsel is sought by companies and government agencies throughout the...