INTRO – Sales and Marketing Fundamentals
Sales and Marketing are the foundation of every organization from big business to small business and non-profits. Every organization must have revenue in order for it to operate, and in order for it to maximize its impact. Revenue can take place in the form of product sales to fundraising efforts, or professional services. Knowing how to position your product or service is key in today’s crowded marketplace. Knowing the difference between sales and marketing, is critical to driving the outcomes you want. In this course, you will learn how to elevate your current sales, marketing, and business development efforts. This course is ideal for CEOs, business owners, start-ups, entrepreneurs, non-profit leaders, and anyone who wants to up their sales and marketing game to get results!
TIME COMMITMENT
HOURS 1:36
Strategies to Grow Sales and Meaningful Partnerships is designed to help entrepreneurs, start-ups, small business owners, and corporate professionals leverage the differences between sales and marketing, to grow their company and maximize the impact of their brands.
Curriculum
- 2 Sections
- 37 Lessons
- 130 Minutes
- Sales and Marketing (Video)1
- Sales and Marketing36
- 2.1What Are Your Favorite Brands And Why?5 Minutes
- 2.2What Is Branding?5 Minutes
- 2.3Brand Strategy5 Minutes
- 2.4Product Brands5 Minutes
- 2.5Service Brands5 Minutes
- 2.6Personal Brands5 Minutes
- 2.7Hybrid Brands5 Minutes
- 2.8Buying Behavior5 Minutes
- 2.9Psychology5 Minutes
- 2.10Technology Ecosystem5 Minutes
- 2.11Ad Copy A|b Testing5 Minutes
- 2.12Online Presence
- 2.13Influencers As Sales Partners5 Minutes
- 2.14Brand Strength5 Minutes
- 2.15The Power of Storytelling & Digital Media5 Minutes
- 2.1612 Month Marketing Calendar5 Minutes
- 2.17Positioning Statement5 Minutes
- 2.18Sales Strategy5 Minutes
- 2.19Activities To Make Your Brand Successful5 Minutes
- 2.20US Population Aka Your Market Potential5 Minutes
- 2.21Generational Preferences & Consumer Demand5 Minutes
- 2.22How Diversity, Equity, & Inclusion Impacts sales5 Minutes
- 2.23Know Your Strengths And Partner To Diversify5 Minutes
- 2.24Strategic Acquisitions Or Partnerships To Scale5 Minutes
- 2.25Public Policy And The Impact On Brand Growth5 Minutes
- 2.26My Current Sales Plan5 Minutes
- 2.27Sales plan5 Minutes
- 2.28Communication5 Minutes
- 2.29Weekly Sales Plan5 Minutes
- 2.30Daily Sales plan5 Minutes
- 2.31Pre-Meeting Work5 Minutes
- 2.32Meeting Tips5 Minutes
- 2.33Important Tips5 Minutes
- 2.34Success5 Minutes
- 2.35Communication For Global Sales Leaders5 Minutes
- 2.36Questions5 Minutes
